【MAKEUP CONCEPT】Just as makeup softens the appearance & makes use of color to enhance the facial features, Shiseido PRIMIENCE controls hair color & brings out the hair's natural shine.
【SKINCARE TECHNOLOGY】Shiseido applied its cutting-edge skincare technology and its in-depth knowledge gained over the years to develop a unique hair color that brings out the shine and texture of hair like never before.
【SILKY FEEL】PRIMIENCE comes in the form of cream. Contains S-hyaluronic acid which prevents the loss of moisture, effectively penetrates the pigments into the hair, condition & moisturize the strands & achieve a hydrated & silky-smooth feel.
【EXTRA SHINE】PRIMIENCE conditions the cuticle by working on each of its 3 layers: the surface, the cortical and the deeper layer. Clear, refined colors with an extraordinary glossy shine can be achieved by enhancing the transparency of the cuticle & reducing the irregular reflections of light, whether it be in healthy or damaged hair.
【INTENSE HYDRATION】The moisture contained in PRIMIENCE hair color cream accelerates the efficient penetration of pigments & treatment agents into the innermost layer of the hair, achieving a fully-hydrated texture & clear colors.
【HIGH PENETRATION】The DUPLEX Penetration-Enhancing Agent, a combination of 2 kinds of agents that work respectively on warm-color & cool-color pigments, allows efficient penetration of the pigments into the deeper layers of the hair, offering a perfect coloration & a long-lasting effect for all color tones.
X1 Shiseido Professional Primience Multi-Color Group